DIGITAL MARKETING EXPERTS IN KOCHI (COCHIN),ERNAKULAM, KERALA
There is nothing new about email marketing. It is a tried and tested strategy and it continues to be extremely effective even today. Here are a few reasons as to why you should this strategy for your business:
Billions of people make use of email applications
91 percent of users go through their emails on a daily basis
86 percent of users are happy when it comes to receiving promotional emails from those companies they often do business with
One-third of consumers have bought products/services via promotional emails
For every Re. 1 spent on email marketing, the return on investment on average is Rs. 44
The fact of the matter is that your customers are also checking their email accounts every day and you can employ the email marketing strategy to grow your business. They are also not averse to receiving promotional emails from you. However, they will entertain your emails only if you provide valuable content through them. As a reliable email marketing agency, we at Web Destiny can help you in creating emails that your audience would love to receive.
Experts at Web Destiny, the best email marketing company in India, will help you speed up the sales cycle for your business as it is our professed mission is to effectively contribute towards moving your prospects from wherever they are in the sales funnel to the next stage. As part of the email marketing effort, we will help you send emails that effectively motivate your audience to buy products and services form you. Our email marketing services also include crafting engaging newsletters so that your brand stays at the top of the minds of your audience all the time. Further, we have the experience and expertise to create email automation sequences or “drip campaigns” so as to ensure a systematic flow of mails to your email marketing leads.
HOW OUR EMAIL MARKETING SERVICES WORK
Conceiving A Strategy
As one of the top email marketing companies, the first thing that our experts will do is the development of an email strategy for your campaign so that the “who, when, what, and how” are clearly defined. Then, we will research your audience in order to determine as to who we should target and design a content strategy so as to convey right information about your brand and have a clear idea as to how well we can add value. Finally, we will make firm decisions as regards the frequency at which emails have to be sent and how the leads would be directed to take the next step.
Development of Lead Magnets
The next in the process is formulating a strategy for developing your email list. It involves the development of lead magnets or offers to incentivize users to share their email addresses with you. It is important to offer something of value in exchange. Otherwise, they will not share their emails with you. Some of the lead magnets that can be considered are free guides, checklists, eBooks, and quizzes, among others. We will work very closely with you in order to develop lead magnets that have the ability to attract more people to your business.
Implementation of Website Call-to-Action Facilitation Options
The next step of our email marketing service is the implementation of call-to-action facilitation options on your website for the purpose of promoting your lead magnets. As an experienced email marketing agency, we know that call-to-actions are essential to convert the visitors to your website into your email subscribers. Some of the call-to-action options that we would employ are floating headers, sidebar forms, and website pop-up forms, among others.
Running Advertising Campaigns
Depending on the nature of your business, we will also recommend running lead magnets advertising campaigns as part of our email marketing service to speed up the process growing your email list. We will make use of the search engine or social media advertising services for this purpose. This helps to generate even more subscribers. Users will be directed from the advertisement to a customized landing page to enable them to opt-in to be added to your email list.
Selection of Email Marketing Software
As the best email marketing company in India, experts in our team at Web Destiny will provide you with recommendations as to which software would work best for your business. We will help you not only in selecting the right software but also in implementing it so that you are in a better position to receive leads as well as send emails. If you have already identified the best software for your business, we will facilitate the integration of the tool with your business.
Creation of Email Newsletters
Marketing specialists in our team will design newsletters by following all the specified best practices to ensure their deliverability and open, click-through, and conversion rates. The newsletters may include blogs, case studies, and information about upcoming events, among others, that are related to your business, industry, or products and services.
Maintenance of Your Email List
As one of the trusted email marketing companies in the country, we include email list maintenance as well into our email marketing services. It is crucial to remove subscribers who are not with you at all from the email list. This is because it negatively impacts the deliverability of your emails. In other words, you will just end up in the spam folder if your email list is not good enough. We will continuously monitor the engagement of the subscribers and ensure that you have a highly engaged group.
Submission of Email Marketing Reports
We will provide you with reports on a monthly basis to give you a clear idea as regards the performance of your campaign. Some of the key metrics that we look at include the number of subscribers, and open, click-through, and conversions rates. We will conduct a review at our end, analyze the performance, and then recommend actions required to improve the campaign’s performance.
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